Web Marketing

Web Marketing

The Internet has fundamentally changed nearly every aspect of our lives. From how we interact with friends, family, coworkers, and businesses, a technology that was in its infancy just 20 years ago is now considered indispensable to many people.

Companies understand the value that the Internet offers to them, providing interactive opportunities to connect with current customers and attract new consumers. As the Internet evolves, businesses will continue to refine their online marketing efforts, reaching a greater number of potential buyers than before.

Web Marketing Guide

In this article...

• What is Web Marketing?
• Types of Web Marketing
• Who Employs Web Marketing?
• How is a Web Marketing Plan Developed and Implemented?
• Careers in Web Marketing
• How Can a Degree in Marketing Help You Find a Job in Web Marketing?

Related...

• Find schools offering marketing programs

What is Web Marketing?

Web marketing refers to a broad category of advertising that takes many different forms, but generally involves any marketing activity conducted online.

Markonline advertising spaces are free to use. Companies can upload videos to Youtube or start a blog for no cost at all. Other outlets like official websites or paid search marketing cost a fraction of what a major television advertising campaign would.

The web also presents exciting new opportunities for companies to profile their customers. The interactive space of the Internet simplifies a company's ability to track, store, and analyze data about a customer's demographics, personal preferences, and online behavior. This data allows the advertiser to provide a more personalized and relevant ad experience for the customer. (See also Behavioral Marketing)eters have shifted their efforts online because it tends to be significantly less expensive. Many